How to Promote Your Products on the ONDC Platform

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Vijay Yadav
Vijay Yadav Director - Products

With the ONDC Portal, businesses can reach a wider audience and compete in a fair, open marketplace. Whether you're a small retailer or a large brand, understanding "how can I promote my business" on ONDC can boost visibility and sales.

  • ONDC Seller Registration:

    To get started, complete the ONDC seller registration process. This involves signing up with an ONDC-connected seller app, providing business details, and listing your products. Once onboarded, your products will be available across multiple buyer apps.

  • Optimise Your Listings:

    To effectively promote products on ONDC, ensure your product descriptions are detailed, images are high-quality, and pricing is competitive. Use relevant keywords to improve searchability.

  • Leverage Competitive Pricing & Offers:

    ONDC enables dynamic pricing, allowing you to adjust rates based on demand. Running discounts or exclusive deals can make your listings more attractive to buyers.

  • Enhance Customer Service & Fulfilment:

    Fast shipping and prompt responses to queries improve customer trust and satisfaction. A strong seller rating can lead to higher visibility within the ONDC Portal.

  • Monitor & Improve Performance:

    Use insights from ONDC-connected apps to analyse customer behaviour and adjust your strategy accordingly. Experiment with different product categories and promotional techniques to maximise reach.

By following these steps, businesses can efficiently promote products on ONDC, expand their digital presence, and grow their customer base in India's evolving e-commerce ecosystem.