The most deserving are the least recognised! India's second largest employer is the unorganised retail sector. However, it is also the most under-rated one in terms of appreciation and attention.
The independent retail segment has kept the spirit of Indian entrepreneurship kicking and alive. Not just creating jobs, like other businesses do, the retail sector creates job creators. They in turn continue to create more jobs and so on. This unique model, which boosts entrepreneurship without any government funding and support, is foundation of the pyramid on which the Indian economy stands.
Since the last few years, the unorganised retail industry is facing a serious challenge from the e-commerce marketplace, dominated by foreign players. Keeping retail alive is necessary to keep entrepreneurship alive and economy in good health in India.